Bilingual content and marketing strategist

Hi there 👋!

My name is Inara (pronounced Eee-nah-ruh). I am a fierce proponent for user-centered, content-first, and accessible design. I specialize in bilingual content (English and Spanish,) and have experience working in Latin America. I am currently living in sunny Austin, Texas but am willing to travel for the right project.

If you’d like to work with me, please reach out. I am also always looking for restaurant recommendations in Austin.

Projects I’ve done

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Client texting program for Austin WIC

Content strategy for a pilot and rollout of Austin WIC’s texting program

 
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Content strategy for police oversight documents

Making a large amount of police oversight documents accessible

 
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Digital marketing for StoveTeam International

Coming soon!

Revamping an international nonprofit’s digital marketing program

 
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Customer survey for Fall Creek Nursery

Coming soon!

Developing a customer satisfaction survey to assess various organizational functions

 
 

Professional summary

  • A demonstrated ability to gather, synthesize and analyze research, and organize these insights into content that addresses user needs

  • Passionate about mobile and content-first design 

  • Proactive and collaborative self-starter who thrives on taking ownership of projects and working cross-functionally

  • Technical data-driven expert, with demonstrated ability to create high-impact content through compelling storytelling 

  • Enthusiastic and creative marketer, experienced in executing and managing a multi-channel marketing strategy